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Case study

SaaS PortalSaaS Founders

Lynkz Link Analytics Portal

Lynkz brings short-link creation, saved links, and click reports into the same dashboard.

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Lynkz analytics dashboard showing link performance views
Lynkz analytics dashboard showing link performance views

Context

Lynkz needed an interface for creating and organising short links, then reviewing their click activity. The design focused on those tasks at the product’s MVP stage.

The problem

The experience needed to combine creation, management, and reporting in one product flow. If analytics lived too far away from link creation, the core loop would feel fragmented.

Constraints

  • The dashboard needed to stay lightweight enough for an MVP-stage SaaS product
  • Navigation had to make core actions easy to find from every screen
  • Analytics screens needed clear structure without relying on inflated growth claims

What Luxa designed

Luxa shaped the product around a sidebar-led SaaS workspace: quick link creation, recent links, activity summaries, and segmented analytics views for the data a customer would naturally inspect.

What Luxa built

A dark SaaS portal with link shortening, link lists, click activity cards, analytics tabs, export controls, and account-level navigation.

Snapshot evidence

Lynkz dashboard with link shortening and click activity
Dashboard and link creation workspace
Lynkz analytics page with geography distribution
Analytics view with segmented reporting

Qualitative outcome

  • The product moved from link creation alone to a more complete operator workspace
  • Analytics became visible through dedicated overview, geography, device, and referrer views
  • The interface provides screens the founder can use for demos and customer feedback

What this means for similar businesses

Putting link creation and reporting together gives users a direct route from making a link to checking how it is used.

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